TBWA wins Sears Canada account
Retail chain Sears Canada has retained TBWA as its advertising agency of record. The firm will develop a new branding program for the retailer including television, radio and print advertising."This is an important component of Sears overall strategy to become more relevant with Canadian consumers," said Dene Rogers, president and CEO of Sears Canada. "We are looking for TBWA to help us build lifetime relationships with our customers and demonstrate the ways we can help improve their lives through the products and services we offer." TBWA won the account in search process that involved an unknown number of agencies.