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National Post promotes redesign

The National Post has begun a marketing campaign to promote the redesign which debuted yesterday. The new design includes a larger typeface and more space between lines, as well new fonts for charts, graphics and sideboards. The design also makes use of colour-coded banners on the front page of each section. In addition, the Post will now be printed on a smaller page size in some markets. These modifications are intended to make the newspaper easier to use and more readable. Editorial changes include the publication of online material from the paper's website on the second page of most sections, new columnists, changes to the Investing pages in the Saturday Financial Post, a new Marketing page that will cover the advertising industry and a new weekly small business section. The national marketing campaign, called "Turning Heads. Opening Minds," consists of radio, outdoor, online, newspaper, elevator and theatre ads, as well as sampling. The creative makes use of illustrations depicting high-profile news stories. The campaign was developed in-house.

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