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New Balance Canada retains Teehan & Lax

Athletic products company New Balance Canada has appointed Toronto-based Teehan & Lax as its digital agency. The firm will begin by constructing a Canadian website for the brand. No other details about the assignment are currently available. "My own background is in the digital channel, and I really believe it should have a leadership role," said Todd Hummel, marketing manager of New Balance Canada. "The first agency I talked to was Teehan & Lax. They're easy to work with, they're quick and agile, and they give me direct access to the entire team, including a partner."

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