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Taxi to reshuffle management, launch new division

Toronto-based Taxi Canada will reorganize its management staff on Sept. 1 in an effort to "streamline" its operations and offer new services. Rob Guenette will take on the newly-created position of president of Taxi Canada. He joined the agency in 2004 as president of its Toronto office. Prior to that, he was president of Flavour. Daniel Rabinowicz will become president of a new business unit called Taxi Content. The Montreal-based unit will specialize in activities involving new and emerging media. "Opportunities in emerging media and technological advances make this a perfect time to expand our offerings in content," said Rabinowicz. "In keeping with our longstanding philosophy of media neutrality, we define content broadly, without limiting ourselves to a particular platform. Doing so also allows us to capitalize on the creative talent throughout the Taxi organization." Rabinowicz was most recently president of Taxi Montreal. Prior to that, he was president of Cossette's Montreal office and co-head of its Toronto location. Guenette will be supported by a group of general managers. Yves Blain has been appointed general manager in Montreal in addition to his current job as vice-president of director relationship marketing. Cheryl Grishkewich, previously client service director in Toronto, has been appointed general manager of Taxi Toronto. Jeremy Gayton remains general manager of Toronto-based Taxi 2. Victoria Gray has been appointed general manager of Taxi West. Nancy Beattie continues as general manager of the Telus account.

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