Radar DDB launches in Vancouver
DDB Canada has launched a new social media marketing division in Vancouver called Radar DDB. The division will work to insert marketing messages into social media systems, particularly those based online. "With the explosive use of social media, DDB Canada needed to find new, impactful and immediate ways to engage consumers and create meaningful relationships between them and our clients' brands," said Frank Palmer, chairman and CEO of DDB Canada. "Radar DDB utilizes social media as well as other media to generate 'talk value' and a measurable return on investment for clients." Yvonne van Dinther has been appointed managing director of Radar DDB. She was previously vice-president of DDB Canada's brand integrity group in Vancouver.