Country Style hires Extreme Group
Country Style Food Services of Richmond Hill, ON has retained Halifax-based Extreme Group to conduct its annual "Turn up a Winner" promotion in January 2008. During the promotion, customers of the donut chain can check under the rims of hot beverage cups to instantly win various prizes. "[Extreme] understand our business and the opportunities that exist for us in a highly competitive arena," said Rita McParland, vice-president of marketing at Country Style. "Country Style established a re-branding beginning in 2006 and we're looking forward to the re-launch of the Turn up a Winner promotion with our new look."