Sponsorship roundup
By Adnews Staff
The Dodge Quebec Dealer Advertising Association has signed a sponsorship agreement with NASCAR driver Patrick Carpentier. Through the deal, Carpentier will drive a Dodge Charger in the first Canadian Busch Series race, which will take place in Montreal on Aug. 3 and 4. Dodge is the presenting sponsor of the event. "The Dodge commitment to stock car racing at local, regional and national levels in Canada is unmatched," said Judy Wheeler, vice-president of marketing at DaimlerChrysler Canada. "With this sponsorship of Patrick Carpentier, we are telling Dodge owners that we are committed to bringing them world-class stock-car racing."
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