AOL signs representation agreement with Lexico Publishing Group
By Adnews Staff
Lexico Publishing Group has signed an online advertising representation agreement with the AOL Media Network. Under the terms of the agreement, AOL becomes the third-party online ad sales rep in Canada for Lexico websites Dictionary.com, Reference.com and Thesaurus.com. According to AOL, these sites receive approximately 2.6 million Canadian visitors per month. "Canada represents a large portion of our total users world wide and our new representation relationship with the AOL Media Network in Canada gives Canadian advertisers access to a dedicated following of information hungry Web users who are fans of our sites," said Jasper Chou, director of marketing at Lexico.