Unilever, Today's Parent release recipe book
By Adnews Staff
Unilever has signed-on as the exclusive sponsor of a special publication of Today's Parent magazine called The Best of Cooking with Kids. The publication, a collection of recipes and cooking advice by columnist Evelyn Rabb, will be included with the August issue of Today's Parent. Knorr Lipton Sidekicks will be the exclusive sponsor of the publication. The special publication and the sponsorship deal were arranged by PHD Canada. The publication will also be distributed as part of a national sampling program supporting the launch of a new product called Knorr Lipton Fiesta Rice. This program will be managed by Rapp Collins.
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