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HBS Marketing restructures

Ottawa-based HBS Marketing has restructured itself into four practice groups intended to better service its key clients. Account strategist Ted Mealing has been appointed leader of the health care practice. This group will focus on marketing, branding and awareness campaigns for hospitals and health care service providers. Its clients in this sector have included the Canadian Council on Health Services Accreditation, Carefor, the Children's Hospital of Eastern Ontario, St. John Ambulance, SCO Health Service and the University of Ottawa Heart Institute. Sandra Markus has been appointed head of the public sector practice, which will specialize in marketing communications for government entities, educational institutions and associations. HBS has recently been added to the Government of Canada's agency pool. The social marketing practice will be headed by John Petitti. It will work for organizations seeking to change public attitudes and behaviour. The agency has conducted such campaigns for Public Safety Canada, the Ontario Public Health Association, the City of Ottawa and the Society of Obstetricians and Gynaecologists of Canada. Corien Kershey will head the company's technology practice. This group's clients include Borderware, Gallium, JDSU, Mitel, Omnivex, Tarquin Group, Toronto Hydro Telecom and Wi-LAN.

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