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New Trojan campaign underway in Quebec

Church & Dwight has begun a new advertising campaign for Trojan condoms in Quebec. The campaign, developed by Allard Johnson of Montreal, is the first for the brand to be created specifically for Quebec rather than adapted from US creative. The radio and out-of-home advertising make use of a spokescharacter named Lolita who explains how the condoms protect her from various fauna while she is adventuring outdoors. The campaign, which is aimed primarily at young adults, will run until Aug. 19.

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