Lavalife readies new North American campaign
By Adnews Staff
Toronto-based dating service Lavalife is readying a new television advertising campaign. The 30-second commercial, produced in English and French, depicts the service as a way to make dating fun and exciting. The ad, developed by Northern Lights Direct Response Television of Toronto, will break across North America this week. "Northern Lights has shown that they have the ability to create campaigns that both lift response rates and build brand," said Stephanie Barrington, vice-president of consumer marketing at Lavalife. "We're hoping to repeat last year's success."
« Back Next »
Comments
blog comments powered by Disqus