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St. Louis Bar and Grill begins rebranding effort

Ontario restaurant chain St. Louis Bar and Grill has begun a rebranding initiative. The effort includes interior and exterior restaurant redesigns, developed by Mayhew, as well as a marketing and public relations campaign conducted by Theadlibgroup of Toronto. The marketing campaign includes new signage and a new website using the tagline, “Devilishly Good.” The chain consists of 22 locations in southern Ontario.

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