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Wal-Mart Canada releases new advertising in Quebec

Wal-Mart Canada has released a new television commercial in Quebec. The ad was created in association with Séries+ and will air in an exclusive spot prior to the previews for the next program. The 30-second animated ad, developed by Allard Johnson, depicts the chain’s Smiley spokescharacter as an actor in a televised police drama. As the character attempts to perform a series of stunts, two nearby price sign characters laugh until their prices drop. The campaign also includes a 15-second sponsorship spot that will air during the show’s opening segment.

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