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Zellers conducts new campaign

Retail chain Zellers is in the middle of a new campaign intended to promote the range of products it sells. The television commercial consists of a montage of still photographs and stop-motion animation depicting a collection of products from animal toys to yo-yos. “We strive ever y day to deliver against our customers’ wish for unique, stylish and interesting products for their family & home, with the added touch of delivering it in a fresh and fun way and this campaign portrays that,” said Geoff Hardwicke, director of marketing at Zellers. The ad, developed by Leo Burnett Canada, will air nationally in English and French until August.

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