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Crayola Canada hires Veritas Communications

Crayola Canada has retained Veritas Communications of Toronto as its public relations agency of record. Veritas won the account in a competitive review involving an unknown number of firms. “Veritas takes the time to really understand what media are important to moms, obviously an important target audience for us,” said Shery Hanser, platform manager at Crayola Canada. “Their team is knowledgeable, insightful and fun to work with.” Crayola will begin a new media and investor communications campaign this week that will involve magazines aimed at women, a product sampling program and a new product launch.

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