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Columbia House promotes Gunsmoke

The Columbia House DVD Club has begun a television campaign promoting the 50th anniversary special edition DVD release of the series Gunsmoke. The campaign, created by Toronto-based Northern Lights Direct Response Television, consists of a 120- and a 60-second commercial. “This campaign will reach the many fans of western dramas, and build the Columbia House brand as the leading direct marketer of DVDs,” said Ian French, president of Northern Lights. The campaign will begin this week.

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