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Public awareness group has begun a campaign in support of its online petition against gun-related violence in Canadian cities. The campaign makes use of street posters resembling gun range targets in which the target silhouettes have been replaced with images of people. The posters, created pro bono by John St. of Toronto, direct viewers to the group’s website to sign its petition. “We want people to know that at any point in time, gun crime really can affect us all,” said Chris Hirsch, a writer at the agency. “Using silhouettes of everyday people as targets not only accomplishes this, but it does so in an environment that couldn’t be more relevant to the issue.” The campaign will run first in Toronto in media space donated by Grassroots Advertising.

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