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BMW Canada promotes 5 Series

BMW Canada is conducting a new advertising campaign to promote the 2008 BMW 5 Series sedan. The national campaign, called “Born again,” was developed by Cundari of Toronto. The initiative includes magazine, newspaper and television advertising. The creative depicts the vehicle being “born from the road” piece by piece to highlight its engine, new styling and new technology. “The BMW 5 Series has historically set the standard for performance, handling, luxury and safety in the executive class,” said John Cappella, brand communication manager at BMW Canada. “This campaign captures the essence of the 5 Series evolution.” Media planning for the campaign was handled by The Media Company.

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