Taxi Calgary conducts two campaigns
By Adnews Staff
Taxi Calgary has developed a new campaign for WestJet Airlines. The campaign consists of two television commercials promoting the company’s level of service. The first ad shows a flight attendant putting a plane full of passengers to sleep by singing to a crying baby. The second depicts a WestJet employee locking the back door of the house of a customer who forgot to do so before leaving. The national campaign broke earlier this month. The agency has also created a new campaign for Calgary radio station Fuel 90.3. The creative promotes the large playlist of the station, drawn from decades of rock music. The campaign includes local print, taxi and television advertising.