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Outdoor Broadcast Network readies new Toronto video board

Out-of-home media company Outdoor Broadcast Network will add a new video board in Toronto to its inventory in August. The 26 by 15 foot board will be installed on top of the Ricoh Coliseum next to the Gardiner Expressway. The video display will face the eastbound lanes, while the westbound lanes will face a static display of three rotating ads. According to the company, the board should attract a weekly audience of 812,000.

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