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United Way Greater Toronto hires Publicis Canada

United Way Greater Toronto has retained Publicis Canada as its agency of record. The firm will provide counsel and creative services for a brand repositioning program involving print and broadcast media. “The new campaign creative will more accurately demonstrate our contribution to ensuring a healthier and safer city through building strong neighbourhoods, creating opportunities for youth, and helping newcomers fulfill their potential,” said Lyn Whitham, vice-president of marketing and communications for the charity.

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