United Way Greater Toronto hires Publicis Canada
By Adnews Staff
United Way Greater Toronto has retained Publicis Canada as its agency of record. The firm will provide counsel and creative services for a brand repositioning program involving print and broadcast media. “The new campaign creative will more accurately demonstrate our contribution to ensuring a healthier and safer city through building strong neighbourhoods, creating opportunities for youth, and helping newcomers fulfill their potential,” said Lyn Whitham, vice-president of marketing and communications for the charity.