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New Coors Light campaign breaks

Molson Coors has released a new campaign for Coors Light called “Who Wants A Cold One?” The campaign, created by DraftFCB of Toronto, will begin today with a television commercial called “Activities.” The ad features a spokesperson asking viewers if they are interested in activities such as “eating meat” and “questionable office behaviour.” Other elements of the campaign will include out-of-home, online and on-premise advertising as well as promotions. These will roll out over the next several weeks. “One of the things we’ve never let Coors Light do is take itself too seriously,” said Brad Monk, group creative director at DraftFCB. “This spot is no different. It’s a great invitation to the brand that’s a perfect fit with the Coors Light personality.”

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