BPM:TV, Barnet Digital form promotional agreement
Stornoway Communications has formed a joint promotion agreement with out-of-home media company Barnet Digital related to its dance-oriented specialty channel BPM:TV. The channel, which is aimed at 18- to 34-year-olds, features music videos, artist profiles, event coverage and fashion shows. Barnet operates a collection of video screens in 60 nightlife entertainment venues nationally. The company plans to expand to 100 venues this summer. The promotional agreement includes co-sponsorship of various campaigns and contests. It also includes the sharing of programming on the television channel and the nightclub screens, giving advertisers exposure through both outlets.