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Familiprix conducts in-store promotional campaign

LXB Communication Marketing of Quebec City has developed an in-store promotional campaign for the Familiprix pharmacy chain. The initiative, called “Plan to Stay in Shape Today,” includes flyers, posters, displays, brochures, in-store audio ads and interactive elements. “One of this mandate’s first challenges was to find a way to integrate and create a familiar feeling within Familiprix’s mass campaign,” said creative director Jean Bissonnette. “By using the Familiprix pharmacist’s silhouette and an onomatopoeia [PSST] as the program’s title, this internal campaign radiates a friendly atmosphere.” The campaign materials address topics such as blood pressure, quitting smoking, daily health and hygiene.

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