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Report on Business Television becomes Business News Network

Toronto-based CTVglobemedia has changed the name of its financial news television channel, Report on Business Television, to Business News Network. According to the company, the Report on Business name will now be used exclusively in association with The Globe and Mail. The channel will continue to operate as before, making use of Globe journalists, but under its own brand. “It's time in the channel's evolution for stand-alone identity,” said Jack Fleischmann, general manager of the service. “Business News Network delivers a television-friendly brand that defines us instantly in today's 500-channel universe.” The rebranding initiative was carried out in-house by the CTV creative services and on-air promotions departments.

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