Not to Kids Coalition begins chewing tobacco awareness campaign
The Not to Kids Coalition began a new campaign on March 1 intended to raise awareness of the risks of chewing tobacco among youth aged 13 to 18 in Ontario. The campaign, developed by Youthography of Toronto, is centered on a website located at LostJaw.ca. The site will be supported by a provincial advertising campaign consisting of sticker inserts distributed in Ontario high schools through Verve Girl, Desperado and Fuel magazines. Stickers and posters will also be distributed through local health units. “The shocking image of a typical high school student on picture day with a portion of his jaw left exposed and raw from mouth cancer or ulcers was designed to promote a reaction and stick in the minds of consumers who see it,” said Youthography creative director Sean Claessen. The Not to Kids Coalition is a group of 27 Ontario public health agencies.