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Cossette wins Quebec Bar account

The Quebec Bar has assigned its advertising account to Cossette Communication-Marketing of Montreal. Cossette received the three-year assignment after a request for proposals process involving three other unidentified agencies. “In addition to portraying lawyers as professional advisers, our upcoming campaign will promote what is important for both the Bar and its members,” said France Bonneau, director of communications for the Quebec Bar. “Searching for the best solutions for their clients. The campaign will inform the public using a simple, direct and human approach.” “Our advertising proposal for the Bar focused on participatory justice,” said François Forget, general manager of Cossette. “This approach is designed to explore methods of conflict resolution, such as mediation, negotiation and conciliation, rather than opting for immediate recourse to the courts.” The Quebec Bar is a professional corporation with a membership of approximately 23,000 Quebec-based lawyers.

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