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Yahoo Canada introduces new search marketing service

Toronto-based Yahoo Canada has launched a new service called Yahoo Search Marketing. Online advertisers can use the service to create pay-per-click campaigns tied to specified search terms. The system allows users to determine the position of their ads on the results page, track the number of clicks received, set budget limitations and test their creative. “We've received an overwhelmingly positive response to the new search marketing platform to date and are thrilled to open it up to all businesses that want to take advantage of Yahoo Search Marketing's more intuitive and powerful system,” said Martin Byrne, Yahoo’s national director of search marketing in Canada. “By giving companies the right tools, visibility and environment to create highly effective search marketing campaigns, Yahoo is connecting businesses to consumers more effectively than ever before.”

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