Sponsorship roundup
By Adnews Staff
Birks & Mayors has signed an agreement to become the official jewellery sponsor of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Birks will provide the committee with gifts and a licensed merchandise program to commemorate the Vancouver games in 2010. The six-year agreement also gives Birks sponsorship rights for the Canadian teams competing in the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games. Vincor Canada has also signed a six-year sponsorship agreement with the committee to become the official wine supplier to the 2010 Winter Games. As part of the agreement, a number of Vincor wines will be co-branded with the Vancouver 2010 logo. This agreement also includes sponsorship rights to the Canadian Olympic Teams that will compete in 2008, 2010 and 2012.