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Molson hires Pilot PMR

Molson Canada has appointed Pilot PMR of Toronto its public relations agency of record for Ontario and western Canada. The agency will handle media relations and product publicity for Molson brands including Canadian, Coors Light and Rickard's. Pilot has worked for Molson on a project basis for three years. “Pilot PMR has always brought a fresh, insightful approach to public relations,” said Cynthea Galbraith, manager of brand communications at Molson. “They understand our business, brands and goals. We expect PR to continue to play an important role within our integrated marketing initiatives.”

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