XMC signs Grey Cup representation deal
Toronto-based XMC Sports and Entertainment has entered into an exclusive third party sales representation agreement with The Grey Cup Toronto 2007 Organizing Committee. XMC will handle sponsorship sales for the “Over the Top” Grey Cup Festival and corporate hospitality sales related to the 2007 Grey Cup. “We look forward to working with local, national and international companies to incorporate their brands into the fabric of Canada’s most recognized and most watched event,” said Peri Luel, CEO of XMC. The Grey Cup game will take place in Toronto, for the first time in 14 years, on Nov. 25.