Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Toronto Crime Stoppers breaks new campaign

Toronto Crime Stoppers began a new public service announcement campaign yesterday intended to motivate people in the Greater Toronto Area to call in with information about crime in their neighborhoods. The campaign, developed pro bono by DDB Canada, uses the tagline, “Crimes don’t solve themselves.” The first element of the campaign is a television commercial depicting a bank robbery during which the robber reveals personal information about himself that could be used by the police. Other components, which will be released through 2007, will include print, outdoor, radio and on-line materials. “Our challenge has always been to get people to call the Crime Stoppers tip line when they have information about a crime or a criminal,” said Lorne Simon, chair of Toronto Crime Stoppers. “Our new campaign strongly makes the point that crimes don’t solve themselves and leaves you with a call to action. Most importantly, it also says every call is anonymous. We know anonymity empowers people to assist in reducing crime and helping the community.”

« Back Next »

Related stories Comments