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Centraide begins text message fundraising campaign in Montreal

Centraide of Greater Montreal has begun a fundraising initiative called “The Message is Giving” in association with Bell Mobility, Fido, Rogers Wireless, Telus, the Canadian Wireless Telecommunications Association and technology provider LIPSO. During the campaign, which will run from Dec. 5 to Dec. 15, wireless subscribers in the 514 area code will receive a text message inviting them to make a donate of between one dollar and five dollars by replying to the message. The donation will be added to the customer’s monthly bill. Customers can also donate by sending a text message to the organization directly. “This exciting new component of our annual campaign will enable us to make personal contact with a vast diversity of people, especially youth, and invite them to get involved in our fundraising campaign using a communications tool they are familiar with and that reflects their lifestyle,” said Michèle Thibodeau-DeGuire, president and executive director of the organization.

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