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The UPS Store breaks national radio campaign

The UPS Store has begun a national radio campaign to promote the company as a way to get holiday gifts delivered on time and undamaged. The 30-second commercial makes use of the poem “Twas the Night before Christmas,” rewritten to describe the packing and shipping services offered by UPS. The ad is running in English and French in 63 markets. In 44 of these markets, the ads will be supported with on-air gift certificate giveaways. “More and more Canadians are using couriers to ship gifts during the holiday season,” said Michelle Cameron, national marketing manager for MBEC Communications, which is the master franchisor of The UPS Store in Canada. “With a fun and gentle reminder of our services, the radio spot delivers well on our objectives.” The campaign was created by MacKinnon Calderwood Advertising of Toronto, which also handled media buying. The French-language creative was produced by Mediavation of Montreal.

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