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McMaster, Mitsubishi begin ad contest for business students

McMaster University of Hamilton, ON and Toronto-based Mitsubishi Motor Sales of Canada have begun a national competition called “Canada's Next Top Ad Exec.” The initiative is aimed at undergraduate business students in Canada. Participants will be required to develop an experiential marketing campaign for the 2008 Mitsubishi Lancer. The winner, as selected by a judging panel of advertising industry experts, will receive either a Mitsubishi Eclipse or Lancer. The initiative will run until March 19, 2007.

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