Award show roundup
The Canadian Marketing Association Awards took place in Toronto on Nov. 17. Bell Canada won the Best Of The Best award for its “Frank & Gordon - Olympics 2006” campaign, created by Cossette Communication Group. This campaign also won four gold awards in the Brand Advertising, Communications Products & Services, Interactive New Media and Integrated Multimedia (Budget Over $1,000,000) categories. WWF Canada received two gold awards for its “Bycatch” campaign in the Not for Profit and Integrated Multimedia (Budget Under $1,000,000) categories. This campaign was created by DraftFCB. Tourism British Columbia took the Leisure/Travel gold for its “2006 BC Escapes” campaign, created by Cossette. This campaign also received gold in the Business-to-Consumer Direct Response category. Transcontinental Database Marketing and Cossette received a won the Business Products & Services gold and the Business-to-Business Direct Response gold for their “Get the Right Combination” campaign. BMW Group Canada and Cundari took a gold award in the Automotive category for their “XDrive” campaign. Unilever Canada and DDB Canada received gold in the Consumer Products category for their Knorr “Frozen doesn't have to be a bad word” campaign. Three gold awards were distributed in the Financial categories, to Prospera Credit Union and Identica Branding & Design for the “Rockstar” campaign, to TD Insurance and Hamelin Martineau for their “A Moment of Your Time” campaign, and to Mackenzie Investments, Environics and Lowe Roche for their “Burn Rate” campaign. Serono Canada and OSL won the Health Care gold for their ‘MS Decision Kit” campaign. HarperCollins Canada received gold in the Publishing category for its “The Weather Makers” campaign, developed in-house. The LCBO’s “French Rabbit” campaign, from Taxi Canada, won the Traditional Retailing gold. A Canadian Blood Services campaign called “Save a Life,” from Northern Lights, took the Direct Response TV gold. Cadbury Adams Canada and Strategic Objectives won the Public Relations gold for the “Cadbury Chocolate Couture Collection Fashion Show.” Church & Dwight and Henderson Bas took gold in the Creative (Budget over $100,000) category for the Trojan.ca website. John Torella, senior partner and senior consultant at the J.C. Williams Group, received the organization’s 2006 Lifetime Achievement Award, while Tony Lovell received a posthumous Directors' Choice Award.