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MS Society of Canada begins awareness campaign

The Quebec division of the Multiple Sclerosis Society of Canada has begun a new public awareness campaign called “End it all.” The campaign, created by DraftFCB of Montreal, consists of television, radio, print and outdoor advertising. The ads depict individuals who describe their wish to “end it all,” referring to the disease. “Our challenge was to raise awareness of the disease among the general public without alienating or stigmatizing between 55,000 and 75,000 Canadians living with the disease,” said Guy Tassé, creative director at DraftFCB.

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