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Maison des Futailles begins radio campaign

Montreal-based winery Maison des Futailles has begun a new radio campaign for its “Vin en Vrac” division. The campaign, created by LXB Communication Marketing, broke on Nov. 6 on Rhythme FM, Rock Détente, 98.5FM and ImpactMedia. The 30-second ads describe the advantages of bottling your own wine and highlight the variety and quality of Vin en Vrac products. “On a creative level, we used certain terms specific to experiencing the product, such as bottling and cork, and matched them to the fact that filling up today is almost a luxury,” said Pier Lalonde, creative director at LXB. “We only needed to demonstrate to the population that there are places in Québec where filling up is cheap. Thanks to the rapport and acting of Ghislain Tremblay and Denis Bernard, we succeeded in producing three entertaining and catchy ads with a very clear message”

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