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Dyson readies campaign for The Ball

Toronto-based vacuum cleaner company Dyson is preparing a new campaign to promote a vacuum called The Ball. The campaign, created by OneMethod of Toronto, will consist of six print executions in 20 newspapers nationally, along with 30-second radio commercials. The initiative will run from the last week of November until the third week of December. The campaign will also  include product demonstrations at the Toronto Eaton Centre shopping mall.

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