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Traction PR opens in Vancouver

Vancouver-based Traction Creative Communications has launched a new division called Traction PR, which will offer public relations services to the agency’s clients. “The launch of Traction PR strengthens our ability to apply comprehensive communications strategies to our clients’ campaigns... through vehicles like media relations, corporate communications, events and promotions,” said agency president Larry Donen. Joanne Unsworth has been appointed director of public relations at Traction, while Mark Russell has been appointed promotions manager and Kari-Lynne Brock has been appointed public relations coordinator. Russell and Brock were previously at Wasserman and Partners Advertising.

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