The Centre for Cultural Management at the University of Waterloo and the Association of Cultural Executives have launched a new website at <http://www.cultureconsultants.ca>. The site is intended to be a directory of and networking service for professionals working in Canada’s cultural sectors. Areas of the site cover film, television, radio, writing, publishing, theatre, music, dance, new media, museums, galleries, visual arts and cultural planning. “Cultural consultants can significantly boost business opportunities by posting a free-of-charge detailed profile of their skills and experience on the site,” said Diane Williamson, the site’s project manager. “Similarly, cultural organizations looking for skilled expertise can search for the ideal partnership, while funding agencies who support capacity building can feel more confident that organizations can find the consulting help they need and that is appropriate to their situation.” The site is funded by the Ontario Trillium Foundation, the Canada Council for the Arts and the Ontario Arts Council.
Nestlé Purina PetCare Canada has constructed a new website for pet owners at <http://www.talkingpets.ca>. The site aims to be an educational resource and a community for those with pets. It offers trivia games, pet-themed email, and a collection of user-submitted pet photographs, as well as product information about the company’s line of pet foods. The site is being promoted with 60-second radio commercials in the Greater Toronto Area. The creative takes the form of a game show called “Talking Pets.”