ACLC launches interactive division
By Adnews Staff
Toronto-based ACLC has opened an interactive division called Push Interactive. The division will be lead by Cam Wykes, managing partner and creative director, and technical director J.J. Sullivan. Wykes was previously the creative strategist at Mighty. Sullivan was a senior developer and development team lead at Mighty. Prior to that that, he was a designer and developer at Bitcasters. “Interactive marketing is an essential part of the communications mix and is becoming even more important,” said ACLC chairman and CEO Esmé Carroll. “At a time when marketing is being fundamentally transformed, our creation of Push Interactive is pivotal to ACLC’s drive to become more innovative in delivering better-targeted communications.”
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