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Association of Canadian Advertisers rebrands itself

The Toronto-based Association of Canadian Advertisers will unveil the results of a rebranding initiative today. According to the association, this is the first major reworking of its brand in approximately 40 years. The new brand identity consists of a logo, tagline and website. The logo features the stylized lower-case green letters “aca” and a black arrow, arranged to form a square. The logo and related collateral were created by Method 09 Design of Toronto. The accompanying tagline is, “Driving Marketing Success.” The organization’s website at <> has been redesigned with enhanced content and for improved navigation. This work was handled by Adbeast of Toronto. “The success of ACA as an association is predicated on the level of marketing success achieved by our members, both individually as corporations and collectively as an industry,” said Ron Lund, president and CEO of the association. “We felt that our tagline should address this critical insight. Used in conjunction with our logo, we believe it conveys positive and determined forward motion.”

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