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Montreal Gazette continues Words Matter campaign

The Montreal Gazette has expanded its “Words Matter” campaign, which broke in print last month, to television and radio. The creative, which promotes the paper’s topical news coverage, uses imagery intended to convey the importance of words.  One execution plays on images of sleep. As part of the campaign, a group of promotional workers wearing pyjamas will visit shopping malls, transit stations and pedestrian pathways in downtown Montreal. The campaign was created by Bleublanrouge of Montreal.

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