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Canadian Breast Cancer Foundation hires Palette Public Relations

The Canadian Breast Cancer Foundation has retained Palette Public Relations of Toronto to handle media relations for this year’s CIBC Run for the Cure fundraiser. The nationwide event will take place on Oct. 1. Palette’s assignment includes national media relations and site-specific media relations in the Greater Toronto Area, Ottawa and Hamilton. “Palette presented some great new ideas to communicate not only the spirit of the event, but also its significance in enabling the foundation to fund breast cancer research, education and awareness programs that will make a difference in the lives of people touched by breast cancer,” said Lisa Marchitto, senior manager of communications at the Ontario chapter of the foundation.

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