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Wal-Mart promotes Purchased in Quebec program

Montreal-based Allard Johnson has produced a new advertising campaign for Wal-Mart Canada to promote the retail chain’s “Purchased in Quebec” program. This in-store program involves blue and white stickers that are attached to products purchased in that province. The ad campaign, which will break today, consists of television, radio and print advertising. The 30-second animated television commercial features several of the vendors whose products are part of the program.

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