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Blockbuster Canada appoints M2 Universal its media agency

By Adnews Staff

Video rental chain Blockbuster Canada has retained M2 Universal to handle its media planning and buying activities. An unknown number of additional firms were also considered in the company’s review process. “We were particularly impressed by M2 Universal’s grasp of our business and the strategic insights they had developed,” said Kimberly Clark, vice-president of marketing at Blockbuster Canada. M2 Universal is a division of MacLaren McCann.

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