Russell Investments breaks new campaign
By Adnews Staff
Toronto-based financial company Russell Investments began a new print advertising campaign yesterday to promote its Sovereign Investment program. The campaign, created by The BrainStorm Group of Toronto, is intended to convey the work done by the company behind the scenes on behalf of its customers. The first execution depicts a duck floating on a calm lake. The copy at the top of the ad reads, “Your peace of mind.” The lower half of the ad shows the duck’s feet paddling rapidly below the water, along with the copy, “The work we put into it.” Future ads in the campaign will depict a tree with a complex system of roots and a school of dolphins. “With this campaign we want consumers to appreciate Russell’s commitment to fully managing their assets, allowing them to relax and enjoy the results without having to worry about the in-between,” said BrainStorm president Bob Froese. “This campaign uses incredible photography and photographic manipulation to create an image that is artistically stunning.”