Evian spa opens in Toronto
By Adnews Staff
Danone Group will conduct a promotion in downtown Toronto during the month of September in support of its Evian brand of bottled water. The 3,500-square-foot installation on Bloor Street is intended to recall the Evian-les-Bains spa in the French Alps. During the promotion, this installation, called the “Evian Purity Natural Wonder & Spa,” will offer three free spa treatments to consumers. It also contains an exhibit on the history of the brand. “We have brought this luxury to Toronto for one month to raise awareness of the benefits that Evian Natural Spring Water has on the body, both internally and externally,” said Michael Thouin, Evian brand manager. Sharpe Blackmore developed the creative content and design of the spa. Holman Design handled the constructed. Maverick Public Relations is conducting media relations and managing the operation of the spa. Cossette handled media buying with the CanWest News Service, Toronto.com and radio station EZRock 97.3.